March 12 – 18: “Has offering free digital copies of back list titles affected sales?”

ITW Members Donna Warner, J. H. Bográn and Chad Bishop are on hand this week to discuss book marketing. A popular book marketing strategy for authors, with a back list of books, has been to offer free digital copies to encourage readers to buy a subsequent novel. Has this trend affected today’s sales? Follow along in the “comments” section below!

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Chad Bishop is a writer who dreamed that others would be able to see the stories in his head. Being a writer is a dream come true and a compulsion that has to be exercised.

Donna J. Warner, before joining the fiction writing industry, first as a freelance editor and then as a published author, was communication manager for the Canadian Network of Toxicology Centres. Prior to that, she tutored ESL students; taught college-level education courses; and founded a registered private vocational school. A keen cottager, Donna enjoys the challenges of climbing in and out of her kayak without getting dunked and trying to outsmart fish. Home is a country property on the outskirts of Guelph, Ontario. She is a member of ITW and the CWC.

J. H. Bográn, born and raised in Honduras, is the son of a journalist. He ironically prefers to write fiction rather than fact. José’s genre of choice is thrillers, but he likes to throw in a twist of romance into the mix. POISONED TEARS is his third novel in English and has already garnered positive reviews and recommendations. Jon Land calls it “a splendid piece of crime noir.” Douglas Preston says it’s a first class roller-coaster ride. His other works include novels in both English and Spanish, short stories, screenplays. He’s a member of The Crime Writers Association, the Short Fiction Writers Guild, and the International Thriller Writers where he also serves as the Thriller Roundtable Coordinator.